Our team

Martin Hogarth

Senior Associate

I have been in the industry for 20 years, 13 of which at Deep End Services. My primary area of expertise is store network planning for a wide variety of retailers.

Trudy Rigoni

Senior Associate

I joined Deep End Services in 2005, bringing with me a strong background in economics, MapInfo and analytical skills. I have continued to develop a deep knowledge of the Australian economic and retail environment.

John Deane

Senior Associate

I joined Deep End Services in 2007, bringing more than 20 years’ experience in the retail and property industry. I’ve worked with many renowned Australian companies and have a strong understanding of the Australian retail market.

Alexandra Hopley

Senior Associate

I joined Deep End services in 2009 and now have over 20 years’ experience in the retail and property market sector, providing advice to retail and shopping centre clients. Prior to joining Deep End Services, I worked for 15 years with Urbis, which included 3 years in London, advising on major development projects throughout the UK.

Toby Wooldridge

Senior Analyst

I joined Deep End Services in 2022, bringing 8 years of experience in the property industry including working in urban policy at the Property Council of Australia. I have studied at both an undergraduate and postgraduate level and I’ve also had roles in property, GIS & network planning for the Coles Group.

Farahnaz Sharifi

Analyst

I joined Deep End services in 2021. My role encompasses the analysis, visualisation, and interpretation of socio-spatial data for driving urban governance solutions. Prior to joining Deep End Services, I worked for 3 years in the centre for urban transition, at Swinburne University, where I also undertook my PhD in urban analytics.

Nanda Wong

Office Manager

I joined Deep End Services in 2006 with extensive management, administration and research experience. Over the course of my career I’ve worked in a range of industries – including energy, market research and hospitality.

Marnie Groves

Business Support

With years of admin experience behind me, I’ve worked for a number of well-known media companies such as Foxtel and Nova 100. I work in varying roles within the office including Executive Assistant, Accounts and Analyst.